CONNECT.U

Personal shopping platform

PROJECT OVERVIEW

As one of the actual projects, it was supported by the company.
I worked with developers and designed apps for shoppers, customers, and admins.
And I designed a platform to help people make luxury purchases online accurately and easily.

Tool : Figma, Miro, Adobe XD
Duration : 8 months
Contributions : Whole project

I designed the app and web from start to finish. And planned and conducted the entire service as a PM.

KEY FEATURE

EASY BROWSE

01

EMPATHIZE

“You can easily order online without having to go in person.“

You can buy easily and cheaply through conversation with the shopper

USER INTERVIEW

participants : 30 or more / Age : 24-38 / Recruited from : Network Base

The participants were those who experienced luxury consumption online. Most of them were women in their 20s and 30s, and they showed interest in luxury goods. And It was conducted mainly for office workers who consume luxury goods.
And there were quite a few people who want to for self-promotion.

Some of the questions I asked in interviews and surveys were:

How many times have you bought luxury items online?
How often do you buy luxury goods online?
Why did you buy online?
How is your satisfaction?

SWOT ANALYSIS

Since I am making an app that is not currently on the market,
So I did a swot analysis based on a lot of market research.

It's an unreleased app, so it's an advantage that there aren't many competing apps. It is also designed for convenient use.
Since the target is more clearly differentiated than other apps, it can bring growth of the online market if you do clear marketing.

USER PERSONA

The main target is young people who consume online, who are interested in luxury goods.

02

DEFINE & IDEATE

" INFORMATION ARCHITECTURE , USER FLOW, COLLABORATION WITh DEVELOPER "

INFORMATION ARCHITECTURE & USER FLOW

There are three types of customers, shoppers, and administrators.
I made two flow maps because customers and shoppers have Very different processes.

Functional Specification

A functional specification was written for collaboration with developers.
The functions necessary for development were mainly created and delivered to the developer.